I’m 45 and I’ve been working as a designer since I turned 20. I’ve worked for some huge international brands like Tesco, Wagamama and Ocean Spray, but honestly? I love working for the small business owner.

Makers, retailers, service providers…you’re different.

You’re running a bold business that actually means something. You work all hours, never switch off, and you’re immensely passionate about what you do. I should know, I ran my own clothing brand for 5 years and it ain’t for the faint-hearted!

So here you are, spinning every plate imaginable and all you want is for your business to succeed. The problem is, in all that spinning, your branding gets lost. It becomes a bit spray and pray. And it’s a vital element in your success.

That’s where I come in.

I’ve been on the other side of the desk. I know what it’s like to juggle all the moving parts, to wonder if you’re doing it right, to feel like your brand isn’t reflecting who you actually are. That’s exactly why I can give you design that works; not just beautiful, but strategic, practical and rooted in who you actually are.

It’s not just about nice visuals (that’s a given). It’s about telling your story in a way that feels real and connects with your customers at every step. It’s about branding that doesn’t just look good, it works. I specialise in bold, personality-led brands for makers and retailers.

Of course I’m here for the colour, the vibes, the fun. But most of all I’m here for branding that actually moves your business forward. Check out how.