Who am I?

I’m 45 and I’ve been working as a designer since I turned 20. I’ve worked for some huge international brands like Tesco, Wagamama and Ocean Spray, but honestly? I love working for the small business owner.

Makers, retailers, service providers…you’re different.

You’re running a bold business that actually means something. You work all hours, never switch off, and you’re immensely passionate about what you do. I should know, I ran my own clothing brand for 5 years and it ain’t for the faint-hearted!

So here you are, spinning every plate imaginable and all you want is for your business to succeed. The problem is, in all that spinning, your branding gets lost. It becomes a bit spray and pray. And it’s a vital element in your success.

That’s where I come in.

I’ve been on the other side of the desk. I know what it’s like to juggle all the moving parts, to wonder if you’re doing it right, to feel like your brand isn’t reflecting who you actually are. That’s exactly why I can give you design that works; not just beautiful, but strategic, practical and rooted in who you actually are.

It’s not just about nice visuals (that’s a given). It’s about telling your story in a way that feels real and connects with your customers at every step. It’s about branding that doesn’t just look good, it works.

Of course I’m here for the colour, the vibes, the fun. But most of all I’m here for branding that actually moves your business forward.

You want more?

  • I’ve got two golden retrievers called Ethel & Peggy. They’re absolute brainless wonders and leave me covered in goldie hair daily, but they’re the most lovable creatures known to man. Dog walks are my thinking time.

  • I still run my clothing brand, That’s Sooo You. It keeps me allows me to be creative in a completely different way and reminds me why I love what I do. My goal is to make everyone feel loved and accepted just the way they are, no apologies.

  • I’m married with two teen kids; they keep me busy & poor! I’m into country music (I loved it before it was cool), tattoos, art galleries and fantasy books (hello booktok!)

Ready to work together?

Whether you need a strategic partner in your corner every week, unlimited design support or a focused rebrand project, I’ve got an option that fits.

Check out my Services or book a free call and let’s talk about what your brand needs.

Get in touch

Want a plan to move your brand forward?

Whether that’s building awareness, creating a stronger connection with your audience, or giving you the confidence to put your brand out there, let’s chat.